What is Most Important to Your Patients When Visiting Your Office?
The key to creating loyal patients is managing what patients really want from you. In order to meet and exceed patient expectations, you first have to know what they really want. We can guess, but that is not the best way to proceed. You can ask a few patients, but then you are at risk of having a skewed sample. It’s best to turn to articles that report studies in this area. >>READ MORE>>
How Many of Your Patients Are in Daily Replacement Lenses?
The results of Jobson Optical Research’s 2013 Contact Lens Insights Survey highlights how important it is to measure to manage. Many ODs have the perception the practice is something that it is not. Sometimes this is simply a disconnect between the exam room and the optical. The doctor “suggests” to the patient in the exam room that daily replacement is the best lens modality for the patient; however, once the patient gets to the optical, the patient “chooses” another modality of lens wear.
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Annual Compensation: OD Practice Owner/Partner vs. Employed OD
According to the Jobson Optical Research’s and Local Eye Site’s 2013 ECP Compensation Survey, the average owner is making 30.8 percent (or in dollars, $33,229) per year more than the employee doctor. The actual number varies by region, but across all regions, the owner makes more than the employee. If we round the number and assume the owner doctor makes $30,000 per year more than the employee doctor, over a 40 year practice career, the owner doctor makes $1.2 million dollars more than an employee doctor. >>READ MORE>>
Are Point-of-Sale Materials of Any Use to Patients?
Be thoughtful in your POS presentations. POS gone wild creates an image of confusion. The judicious use of POS is very powerful. Practices that do not use POS materials must rely on either patient generated questions or staff scripts to educate patients about special offers or targeted products, therefore, from a practical standpoint, the judicious use of POS materials has the potential of educating more patients about more things than any other approach. >>READ MORE>>
What Do You Consider Your Greatest Growth Opportunities?
Over the next month gather data about your practice. Put this data into a SWOT analysis about your practice. A SWOT analysis reveals your strengths, weaknesses, opportunities and threats. Here are three steps to start this process.
1. Compare your practice to best practices by downloading the 2013 Key Metrics PDF located on the MBA-CE web site: 2013 Key Metrics: Assessing Optometric Practice Performance.
2. Review your Rx Analysis Report from your spectacle and contact lens laboratories.
3. Pull a demographic report from your practice management software. Examine your practice demographics to see if there are populations of people that you are not capturing at acceptable levels. Pay particular attention to the Baby Boomer demographic. >>READ MORE>>
