Expand Your Office Space to Enhance Services
Neil 
W. Draisin, OD, of Draisin Vision Group in Charleston, S.C.,says it never is too late to make growth-oriented changes to your practice. He was 58 when he expanded into a 6,100-square-foot facility with five exam lanes and 1,000 square feet for vision therapy. >>READ MORE>>
Digital Retinal Imaging: Practice-Building Investment
By Brian Chou, OD, FAAO
Investing in digital retinal imaging instruments offers entrée into new treatment areas—and pays dividends right from the start. Here are the numbers on making it work. >>READ MORE>>
10 Tools to Facilitate Social Media Marketing
By Judith Lee
Reach into this online toolbox–where many tools are free–to increase your marketing power and save you and your staff time. >>READ MORE>>
Learn a Second Language to Expand Your Patient Base
By Cheryl Murphy, OD
Learning to conduct eye exams in a second language is easy and affordable with simple-to-use computer language programs. You can measure the rewards in more patient referrals. >>READ MORE>>
ROB Fast Fact
Most Consumers Make Eyeglasses Selection in Less than One Hour
Thirty-five percent of consumers make their eyeglasses selection in 30 minutes to less than one hour, according to Jobson Research’s 2010 Eyewear & Eyecare Consumer Patterns Insight Survey. Twenty-eight percent make their decision in 15 minutes to less than 30 minutes, while 17 percent make their eyeglasses decision in one hour to less than two hours. Nine percent need fewer than 15 minutes to make that decision; 8 percent don’t know; and 4 percent require two hours or longer.
In Brief
Mothers Using Smartphones to Gather Family Health Info
Fifty-one percent of mothers who own a smartphone downloaded more than 16 applications to their smartphones as of March 2011, according to a study conducted by Mom Central Consulting of mothers who own a smartphone. The results of the study were reported on eMarketer Daily.
Top app categories included social networking, games, entertainment and the weather. Other popular categories were music, news, lifestyle and health and fitness. Noteworthy for healthcare marketers, roughly half of the moms surveyed by Mom Central reported downloading health- and fitness-related apps. >>READ MORE>>
Video for ODs:”Shorten Your Work Day and Improve Your Practice”
The Williams Group has released a video on improving efficiency and profitability in optometric practices, including staff management, tracking metrics, managing your appointment book and making sure you have the right third-party partners in place.
ROB Poll:Majority of ROB Readers “Digital Natives”
Some 80 percent of Review of Optometric Business readers describe themselves as “digital natives” who “live on social media and love e-gadgets.” Twenty percent describe themselves as “digital novices” who have a smartphone, but have to ask their children how to use it.
