ADVERTORIAL
By Sam R. Silverblatt, OD
Your contact lens patients are always in search of that ultra-comfortable lens, and you as doctor are always in search of a healthy option for your patient’s eyes. The introduction this year of Alcon DAILIES TOTAL1® contact lenses have provided me with a contact lens that meets my patients’ need for the ultimate in comfort and my need as doctor for a lens I can feel good about prescribing.
Need for a New Approach to Contact Lenses
The overall contact lens market is experiencing a rapid dropout rate of approximately 16 percent annually.1 This dropout rate has been consistent throughout the past two decades, regardless of the contact lens innovation that was launched. We need a new approach!
High Water Content Supports Exceptional Comfort
The first thing about Alcon DAILIES TOTAL1® contact lenses that impressed me was how the water content varies from the surface to the center of the lens. The nearly 100 percent water content on the surface of the lens** supports excellent comfort to the wearer. The lens mimics the natural eye. The moist anterior surface of the lens contributes to clear2* vision for the duration of the wearing time.
Benefit of Silicone Core
The silicone core of Alcon DAILIES TOTAL1® contact lenses maximizes oxygen permeability through the lens to provide an exceptionally high Dk/t of 156 @ – 3.00D. This helps promote white, bright eyes to keep them looking healthy.
Wow Patients
Upon initial insertion of DAILIES TOTAL1® contact lenses, patients say things like, “Wow, I don’t feel it,” “They feel silky” or “I can’t tell I have them on.”
Transitioning as Many Patients as Possible Into Alcon DAILIES TOTAL1® Contact Lenses
Since the launch, I have fit every new contact lens patient with Alcon DAILIES TOTAL1® whose prescription falls within the current power ranges. I have also given DAILIES TOTAL1® trial contact lenses to all current wearers who are in our office for yearly exams.
Contact Lens Dropouts Plummet with Right Lens
The one-day replacement modality of Alcon DAILIES TOTAL1® contact lenses coupled with the highest oxygen permeability† of any one-day replacement lens3 and its outstanding lubricity means the contact lens dropout rate due to discomfort could drop dramatically. This water-gradient technology developed by Alcon has the potential to revolutionize the contact lens industry—and your contact lens patients’ lives.
Sam R. Silverblatt, OD, is the owner of a self-named practice in Shreveport, La. To contact him: eyedocjoc@aol.com
*Versus habitual lenses. ** Based on in vitro measurement of unworn lenses. † Dk/t = 156 @ -3.00D.
References: 1. Rumpakis J. New data on contact lens dropouts: An international perspective. Rev Optom. 2010;147(1):37-42. 2. Based on an ongoing survey in Europe of 24 ECPs fitting 280 customers in DAILIES TOTAL1® contact lenses; Alcon data on file. 3. Based on the ratio of lens oxygen transmissibilities, among daily disposable lenses; Alcon data on file, 2010.
Sponsored by Alcon
Rx only: See product instructions for complete wear, care, and safety information.
© 2013 Novartis 9/13 DAL13331AD
