News Briefs Archive

ABB OPTICAL GROUP Updates Annual Supply Training Tutorial

ABB OPTICAL GROUP has updated its online Annual Supply Tutorial with more staff training tools to help its accounts promote more annual supplies in their practices. This value-added service is available on abbconcise.com and opticaldg.com exclusively for ABB OPTICAL GROUP accounts and their office staff. The tutorial provides 16 minutes of training for doctors and their staff with strategies for presenting and closing the sale on annual supplies of soft contact lenses.

Lynda Baker, executive vice president of ABB OPTICAL GROUP, explains: “This Annual Supply Tutorial was developed to help show doctors and their office staff the importance of selling annual supplies not only for their practice’s benefits of patient retention and office efficiencies, but also for the patient’s overall cost savings, comfort and visual acuity that comes with patient compliance. The tutorial walks through scenarios on how to handle objections for purchases of annual supplies of contact lenses, in addition to providing scripts for those scenarios. This updated version shows doctors and staff how to utilize some new tools available in our Patient Retention Program such as our Contact Lens Savings Plan and Product Guides that we offer exclusively for our accounts.”

ABB OPTICAL GROUP has developed many tools available for accounts with the Patient Retention Program Toolbox. These Annual Supply Tools include:

•    Retail Price Monitor
•    Annual Supply Comparison Sheet
•    Guide to Patient Retention
•    Yourlens ECP Web Store with Auto Ship
•    Contact Lens Savings Plan
•    Staff Training
•    Product Guides

ABB OPTICAL GROUP sales representatives have been fully trained to provide training for practitioners’ office staff on presenting annual supplies of contact lenses.  They can work with your office to develop a plan for increasing annual supply business.

To view the Annual Supply Tutorial, ABB OPTICAL GROUP accounts can log onto abbconcise.com and opticaldg.com and find it on the ECP tools page. For further assistance with developing role-playing scenarios and office staff training, accounts can contact their ABB OPTICAL GROUP sales representative to schedule an appointment.

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